Logo and identity design for the Benua 1890 cultural space project

Client

OOO Benua 1890

Task

Logo and identity design for the Benua 1890 project

Concept

The Benua 1890 project opens a new page in the former Julius Benua’s dairy farm history. The central idea of the project is to create a cultural space, where Saint Petersburg residents can spend their leisure time. Education, culture, art and design are concentrated in this place, where adults and kids can explore their creativity. The project’s logo design is based on the St. Petersburg’s Benoit Garden layout shape. The logo communicates the project’s central concept, which is “Benua 1890 – the place where creative initiatives gravitate”. Identity graphics, including a set of patterns and icons, along with the project’s identity colors highlight the bright and dynamic individuality of the Benua 1890 cultural space.