Logo, identity and brand book development for the Geek Picnic festival.
Geek Picnic is the largest open-air pop-science festival in Eastern Europe, devoted to modern technology, science and art. Geek Picnic is strongly associated with future, innovation and innovativeness, dynamics, development, resilience, leadership, openness, creativity, audacity and challenge. The developed identity communicates the concept of the festival as an educational and entertainment event with an intensive program. The brand book comprises a set of graphic elements, including typographical symbols, patterns and icons, as well as guidelines on how to use them. The graphic concept is a flexible system, adaptable for new media, such as corporate documents, a broad set of souvenirs and branding environment facilities (pavilions, entrance zone, navigation elements), while preserving the brand awareness.