Geek Picnic festival rebranding

Client

OOO EXPONENTA

Task

Logo, identity and key visual rebranding for the Geek Picnic festival.

Solution

The idea of Geek Picnic festival rebrending lies in visual interpretation of retrofuturism style in graphics and colour tonality. "Like the first time" is the main slogan of the fetival. It means When the underappreciated feeling of curiosity leads you to True Self. The symbol of the festival is a girl. She strives to be unique but still be yourself. Her hair symbolises the "rainbow bridge" which leads you to the fantasy world.